Your customers already told you.
It's sitting in the queue.
Surveys hear from the few customers who respond. Your support queue holds all of them, in their own words. Aide classifies every conversation by intent and connects it to your business data, so what customers are telling you reaches the decisions it should drive.Powered by the Customer Intent Engine, trained on your real conversations, not your KB. Every conversation classified by intent, with confidence, into your Intent Map: a living map of every reason your customers contact you. Your team reviews and refines it.What the queue has been telling you
Every conversation below looks routine on its own. Classified and counted across the whole queue, each one feeds a finding the business can act on: the defect, the policy, the gap, the trend. That is the difference between answering tickets and hearing customers.
Defensible decisions, not survey scores
A topic report nobody trusts changes nothing. Every finding here traces back to real conversations your team can open and read, so the numbers hold up when you put them in front of the product team.Works with your existing stack
One click into your helpdesk, where the conversations already live. Direct connections to the business data your intents should map to. No migration, no replatforming, no engineering.
Reads and classifies every ticket where it already lives.
Classifies every conversation in the shared inbox as it happens.
Turns your support queue into a live intent breakdown.
Connects intents to orders, products, and return data.
Ties conversation topics to what customers actually bought.
Links what customers say to the accounts saying it.
Frequently asked questions
Voice of customer is the practice of collecting and analyzing what customers say about your product, policies, and service, and turning it into decisions. Aide runs it on the source itself: every support conversation, classified by intent and connected to your business data.
Survey-based metrics track who bothers to respond, and the results are skewed by whatever policy the customer just ran into, so they measure sentiment about your rules as much as quality of service. Your support queue holds every customer who had something to say, in their own words, at the moment it happened. Aide classifies all of it. Defensible decisions, not survey scores.
The Customer Intent Engine classifies each conversation by intent: what the customer was actually trying to do or tell you. It is trained on your real conversations, not your KB. Classifications carry confidence, low-confidence cases are flagged rather than forced into a category, and your team reviews and refines the Intent Map so it matches how your business talks about its work.
Tags are what an agent guessed. Intents are what the customer actually needs. Tagging is manual and inconsistent, which is why the reports built on it were never reliable, and why CX teams have spent years trying to see their queue clearly without getting there. The Customer Intent Engine classifies every conversation the same way, every time, and your team reviews and refines the Intent Map it produces.
Yes, that is the point. Topic breakdowns, intent volumes, and trends are built to leave the support tool: the product team sees which requests come up most, ops sees which policies generate friction, and leadership sees what is changing week to week.
Most CX reporting gets reduced to cost per ticket. The queue supports a better question: what are our customers actually telling us, and what did the business change because of it. Self-healing is the destination, deflection is the milestone. The signal in the queue drives the product fix and the policy fix upstream, so fewer tickets come in at all.
No. It reads the data your BI cannot: the unstructured conversations in your helpdesk. Your dashboards already show what customers did. Aide adds what they said, classified into categories you can count, trend, and connect to the order and account data you already report on.
For ecommerce: return reasons by product, sizing and quality patterns, shipping and policy friction, and the pre-sale questions your product pages leave open. For SaaS: feature requests quantified, confusion after releases, onboarding sticking points, and the billing questions that keep recurring. Same engine, different Intent Map.
Connect your helpdesk and see your first intent breakdown within 24 hours. From there you refine the Intent Map with your team and expand at your pace. No migration, no engineering project.
Get a demo for pricing.
The queue is not the goal, fewer tickets is the goal
The signal in your queue is how the business fixes the causes: the product fix, the policy fix, the page that finally explains it. Aide classifies every conversation so that signal reaches the teams who can act on it, and fewer tickets come in at all.